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Guests unwinding on royal-blue loungers as an attendant adjusts an umbrella.
Guest experiences

Arrive with nothing. Want for nothing.

Walk onto any beach we manage and everything is already waiting — the chair, the shade, the towel, the cold drink. That's the whole idea.

How it works

01

Find a beach hut

Our attendants staff conveniently located huts on every shore we serve, from South Beach to Virginia Beach. Walk up — no reservation required.

02

Settle in

Choose your setup: luxury loungers, a queen daybed, a cabana, an umbrella. We place it, angle it, and keep the sand off it.

03

Never leave your chair

Food and beverage arrive surf-side at select locations. Towels, ice, and a jet ski for later — say the word.

Beach rentals

Settle in beautifully.

A padded luxury lounge chair facing the ocean.
The classic
Luxury Lounge Chairs

Cushioned, adjustable, and squared to the waterline. The default setting of a perfect day.

A queen-sized day bed dressed in white on the sand.
The indulgence
Queen-Sized Day Beds

Room to stretch out, nap, and stay all afternoon. Pairs beautifully with a cabana for shade.

A clamshell cabana casting deep shade over two loungers.
The retreat
Cabanas

The clamshell design gives the most shade on the beach — a private cove wherever you plant it.

Boucher Brothers blue umbrellas in a neat row along the shore.
The essential
Umbrellas

Set, angled, and re-angled as the sun moves. Shade that follows the afternoon.

A low sand chair at the water's edge.
The low-key
Sand Chairs

Low to the ground, close to the water — for those who want their toes in the surf.

A banana boat full of riders carving through turquoise water behind a jet ski guide.
Watersports · powered by BouYah

Say yes to the water.

Whether you're a seasoned pro or it's your first time off the sand, our crews will get you out there — safely, and grinning.

Every activity launches steps from your chair, guided by trained staff who know these waters like their own backyard. Glide over the ocean on a parasail, tour the coastline by jet ski, or paddle out at your own pace.

Jet ski tours Jet ski rides Parasailing Banana boats Paddleboards Kayaks
Book an adventure
Two guests toasting with rosé from their loungers beneath a Boucher Brothers umbrella.
Surf-side service

The kitchen comes to you.

At select locations, food and beverage service arrives at your chair — chilled, plated, and unhurried.

We operate food and beverage from seventeen locations across our shores. That means fresh fruit at eleven, a cold glass at one, and no reason to shake the sand off your feet before dinner. Towel service included with our club memberships; icy water always within arm's reach.

See what members enjoy
A morning group workout on the sand at Lummus Park.
Lummus Park Wellness

Free workouts.
Iconic sand.

Our gift to the neighborhood: complimentary group classes at Miami Beach's legendary Muscle Beach.

The Lummus Park Wellness Program is Boucher Brothers' way of giving back to the community that raised us — energizing sessions that inspire health and connection in the heart of Miami Beach. Show up, stretch out, cool off in the Atlantic after.

Reserve a spot
Today's forecast

The heavy lifting is our job.
The horizon is yours.

Find the nearest Boucher Brothers beach hut, or plan something bigger.