Four brothers. One shoreline.
James, Michael, Perry, and Steven Boucher were born and raised on Florida's beaches. Thirty years ago they decided those beaches deserved better. Then they built the company that delivers it.
The mission
Serve the partner. Free the guest. Sweat every detail.
Our mission has three verbs: serve the partner, free the guest, sweat every detail. Partners hand us the beach and get back their brand standard; guests hand us nothing at all and get back the whole day.
Over three decades of beachfront operations, the brothers fine-tuned their collective and individual strengths into a family collaboration that reinforces the company's organizational capacity, financial strength, and ability to flourish. Native Floridians all, they know what residents expect and what visitors dream about — because they grew up on the same sand.
Today the family firm employs more than 1,000 people — directors, managers, accountants, operations staff, and the beach attendants who greet you by name.
Principals, in both senses.
James Boucher
Sets the corporate vision and mission — forecasting with shareholders, laying out the strategic plan, and identifying the next markets before they emerge.
Michael Boucher
Brand and client management. Builds new partnerships while cultivating existing ones, with the tactical diplomacy that keeps hundred-property relationships personal.
Steven Boucher
Leads, coaches, and develops the senior management team — strategic analysis, best practices, and internal systems built with an eye toward future needs.
Perry Boucher
Business and strategy development: financial planning, budgeting, cash flow, and investment priorities — the annual budget process from plan to execution.
The executive team
John Martin
Hospitality lifer who started in the early years of Tommy Bahama. Joined in March 2020 and helped reopen the beaches; now presides over goals, budgets, and accountability across the organization.
Edgar Hidalgo
Started with Boucher Brothers at seventeen; nineteen years later he oversees operations for South Florida's northern territories and the West Coast. Living proof of the company's promote-from-the-sand culture.
Adam Cedrati
North Miami Beach native; sixteen years at Mallah Furman (now EisnerAmper) before joining in 2014. Treasury, compliance, reporting, and the growth strategies underneath them.
Todd Hill
From Recreation Manager on Miami Beach to the executive team — now leads evaluation of new markets and the partnerships that open them.
Andrea Figura
Began as a server in 2013; opened the Eden Roc's beach F&B program and ran the Fontainebleau's beach service before rising to GM. Operations and logistics, end to end.
Javier Perez
Two decades in South Florida hospitality, from Acqualina to the Fontainebleau. Runs day-to-day operations and the workplace culture that powers them.
Judged by the standards we train to.
Trained to the Forbes Travel Guide standards
Every attendant develops against the Forbes Travel Guide service pillars — the standards that govern the world's five-star properties.
USA Today Top Workplace, 2024
Voted by the people who set the umbrellas — a culture that encourages every individual to pursue greatness.
The beach belongs to everyone.
We've always made a concerted effort to give back to the communities we serve — new public programming, partnerships with local charitable and civic organizations, and collaborations with government agencies. We are proud partners of Big Brothers Big Sisters and other local causes close to the shoreline we call home.
The Lummus Park Wellness Program offers free group workout classes at Miami Beach's iconic Muscle Beach — our way of inspiring health and connection in the heart of the community.
Work where everyone else vacations.
Enjoy the outdoors and sunshine? Behind every extraordinary beach day is an exceptional person who made it so. We're hiring across beach, pool, watersports, facilities, events, and food & beverage.
A real career path
Mentorship programs, advancement opportunities, and a professional network across more than 130 partner properties. Our COO started here at seventeen.
Sun-filled benefits
Flexible schedules, summer roles, beach rental discounts, health benefits, PTO, parental leave, and fitness & wellness membership.
Foundations that last
401(k) plan, banking and financial benefits, legal benefits, and mortgage-lender partnerships — beach job, grown-up package.
Thirty years in,
the tide is still coming.
New shores, new partners, the same family standard.